BLOGGING THE 2007 SUPER BOWL ADS
Welcome to SuperAdFreak, where the post-mortem of Super Bowl XLI’s advertising continues. We had a nice cadre of guest bloggers who posted their thoughts during and after the game. Check out their reviews below, cross-referenced by commercial (with streaming video) and by individual writer, and leave your thoughts in the comments sections. —Posted by Tim Nudd
• American Heart Association: “Gotta Have Heart” • Blockbuster: “Mouse” • Bud Light:
“Rock, Paper, Scissors,” “Auctioneer Wedding,” “Language Course with
Carlos Mencia,” “Slapping,” “What Would Carlos Do?,” “Gorillas,”
“Hitchhiker” • Budweiser: “Fake Dalmatian,” “Beer-Stealing Crabs,” “Jay-Z” • CareerBuilder: “Office Jungle,” “Office Jungle Fight,” “Torture” • CBS promo: “Dave and Oprah” • Coca-Cola: “Grand Theft Auto,” “History,” “What Else Haven’t I Done?,” “Happiness Factory” • Doritos: “Crash the Super Bowl,” “Checkout Girl” • Emerald Nuts: “Robert Goulet” • E*Trade: “Bank Robbery,” “One Finger” • FedEx: “Office on the Moon,” “Don’t Judge” • Flomax: “Here’s to Men” • Garmin: “Ultraman” • GM/Chevrolet: “Everybody Loves a Chevy,” “Car Wash Dudes,” “Robot,” “Chevy is America’s Favorite” • GoDaddy.com: “Marketing” • Nationwide: “K-Fed Rollin’ VIP” • SalesGenie.com: “Free Leads” • Sierra Mist: “Beard Comb Over,” “Karate Class” • Snickers: “Kiss” • Sprint: “Connectile Dysfunction” • Taco Bell: “Lions”
• Tim Arnold, Dragonfly • Andy Berlin, Voluntary United Group of Creative Agencies • Marc Berman, Mediaweek • Rick Boyko, VCU Adcenter • Jim Ferguson, TM Advertising • Seth Godin, author and entrepreneur • Jeff Goodby, co-chairman of Goodby, Silverstein & Partners • Joseph Jaffe, crayon • Richard Kirshenbaum, Kirshenbaum Bond + Partners • Gary Koepke, Modernista! • Barbara Lippert, Adweek • David Lubars, BBDO • Jason Marks, Heavy.com • Tom Messner, Euro RSCG • Bob Parsons, founder and CEO of GoDaddy.com • Marian Salzman, JWT • Matt Seiler, president of PHD • Len Short, ex-Charles Schwab and AOL • Catharine P. Taylor, AdFreak • Stephen Voltz & Fritz Grobe, Eepybird • Chris Wall, Ogilvy & Mather • Mark Wnek, Lowe
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